KXNA-FM
The X 104.9
Local. Independent. Alternative.
The X 104.9 is the heartbeat of Northwest Arkansas’s alternative scene. It’s in the rhythm of the tunes, the vibe of a live show, and the energy of local events. When Northwest Arkansas hungers for cutting-edge music or seeks a bold, modern lifestyle, The X delivers. Trendsetters and free spirits gather here, anticipating the next big moment. From the young and restless to the seasoned and curious, The X 104.9 unites them all as Northwest Arkansas’s premier alternative station.
Coverage Map
Target Listener Profile
- Core: Adults 25-34
- Broad: Adults 18-49
- 47% Female, 53% Male
- 70% Employed
Benefits of Advertising
The X 104.9 links your brand to Northwest Arkansas’s dynamic, up-and-coming crowd. Listeners of The X are shaping their tastes, loyalties, and go-to spots right now. Your business has the chance to spark lifelong connections with their spending habits. But this crowd won’t chase you—they’re too savvy for that. You need to make the first move. They’ve got money to spend and are ready to back brands they vibe with. Capture your share of this vibrant market by advertising on The X 104.9, Northwest Arkansas’s alternative powerhouse.