KXRD-FM
96.7 The Bull
Good Times, GREAT Country
96.7 The Bull is the heart and soul of Northwest Arkansas’s country spirit, delivering good times and great country music from the ‘90s to today. This is where George Strait’s timeless twang meets Luke Combs’ modern grit. The Bull is home to fans who live for wide-open spaces, Razorback pride, and the stories in every song. The Bull is Northwest Arkansas’s anthem for those who wear their boots with pride, whether they be cowboy boots or steel-toed work boots.
Coverage Map
Target Listener Profile
- Core: Adults 35-44
- Broad: Adults 35-64
- 54% Female, 46% Male
- 75% Homeowners
Benefits of Advertising
Saddle up with 96.7 The Bull and connect with Northwest Arkansas’s loyal country music fans. Our listeners are the heartbeat of the region—hardworking, family-oriented folks forming lifelong brand connections. From young professionals to seasoned locals, they’re ready to spend on businesses that share their values of authenticity and community. They won’t come knocking—you’ve got to meet them on their turf. Advertise on The Bull to tap into this passionate market, where your brand can ride alongside the spirit of Northwest Arkansas’s country culture.