KXVB-FM
101.5 The Vibe
The NEW Vibe of Northwest Arkansas
101.5 The Vibe is the soulful pulse of Northwest Arkansas, pumping out classic hip-hop and R&B that ignite memories and fresh hits that keep the energy alive. This is where the streets of NWA vibe with the beats of Snoop Dogg, the swagger of Jay-Z, and the heart of Mary J. Blige. From Dickson Street parties to fresh faces in Bentonville, The Vibe connects the young, the bold, and the nostalgic who live for rhythm and authenticity. The Vibe is Northwest Arkansas’s soundtrack for those who move to their own groove.
Coverage Map
Target Listener Profile
- Core: Adults 25-34
- Broad: Adults 25-54
- 50% Female, 50% Male
- 47% more likely to have a child under 17 in the house
Benefits of Advertising
Tap into Northwest Arkansas’s vibrant, trendsetting crowd with 101.5 The Vibe. Our listeners are a dynamic mix of urban tastemakers and nostalgic music lovers, shaping their loyalties and spending habits in real time. From college students to young professionals, they’re the ones setting the cultural pace, with wallets open to brands that resonate with their vibe. Don’t wait for them to find you—they’re too busy living the moment. Reach them where they groove, with The Vibe’s infectious energy. Advertise on The Vibe and become part of their story, and Northwest Arkansas’s rhythmic lifeline.
Target Listener Profiles represents listenership targets influencing programming decisions. Qualitative statements are best guess estimates based on the most recent station-specific information available to us and data from similarly programmed radio stations in similar market sizes and are estimates only.